Menu
Discover how to better leverage your sales capacity
There are many great sales trainers and training programs, and there many great marketing professionals, but what if you need to address the marketing gap in your sales capacity?
This is the area where I see many organisations are leaving money on the table, as they hire salespeople to fix inefficient marketing, only to amplify the inefficiencies that are hindering their results.
As AI and other technologies continue to smash barriers in capability, there is a growing need to reassess the role of sales and the role of marketing… and gain an understanding of how to bring them both into better alignment to efficiently grow your business.
In 2024, changes are accelerating and staying up to date with these requires a willingness to take a fresh look at how these can be applied to your business goals… or watch while someone else (a competitor?) does.
With an extensive background in both sales and marketing, Ian’s passion for solving complex sales problems with marketing has enabled a range of businesses to breakthrough into
consistent sales growth.
