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Having a great solution that is needed is great, but the effectiveness of your solution will largely be determined by how well you get it to market.
Drawing on decades of sales and marketing experience, plus successfully launching and scaling several brands, Ian will help develop or refine your Go To Market strategy in the following areas:
Before your ideal customer can understand your offer, you need to understand them
Define what will make your solution compelling to your target market
Your plan for a scalable and profitable marketing machine for your solution
Efficiency.
Sure, you could just flounder along and hope the value of your solution is obvious, but pretty soon what will be obvious is that you’re your own best kept secret and at the mercy of competitors selling inferior products or services with a better story.
To be a market leader, you need to lead with a clear strategy to cut through the noise, use your marketing budget more effectively and let your customers know just how awesome what you’ve developed for them truly is.
Any strategy is only as good as its implementation.
Our strategies are backed by either training and support for your team to implement, or by our own implementation team via our partner agency, Vizzably, which Ian founded specifically to do exactly this.
Whether the right implementation option for you is external support, your team or a combination of both, Ian’s focus is on ensuring you have the actionable strategy you need for market success.
